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Salah Al Jalahma Law Firm and Legal Consultancy is a Qatar-based law firm with a team of lawyers and legal advisors with professional experience and skill in all specialties of law. Al Jalahma provide legal services to clients from local and international institutions and companies, as well as individuals at local, regional and international levels. 


Salah Al Jalahma tasked Deepmark with a comprehensive upgrade of their brand DNA. Their existing identity was out of date and Deepmark decided that it needed to be updated with simplified, streamlined visual elements. The new brand identity required fresh guidelines and needed to extend across a full suite of communications and collateral. Deepmark also needed to update the visual identity of the website.

Deepmark designed a fresh logo that combines two elements: a ship and a set of scales. These elements expressed the values and vision of Salah Al Jalahma. The ship connotes leadership and guidance, while the scales represent the scales of justice, weighing the positives and negatives of a legal case. Colours and fonts were chosen to reinforce credibility, stability and simplicity. The brand values, mission and vision were rewritten and incorporated into the updated content of a revamped website. The client journey was refined with new collateral and legal stationery. 

Up to date professionalism to an international standard


The new branding was strong, simple and conveyed an image of up to date professionalism to an international standard. The simple visual identity gives clients confidence in Salah Al Jalahma’s ability to guide them through a complex industry. 

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Bahrain Olympic Committee (BOC) understands the importance of sports uniforms and how essential they are to the national Olympic team. They create both unity and an identity for the team, promote the country, and can be used by sponsors to display their campaign messages. 

The Bahrain official team represents the country at many international competitions and, in line with its new vision, is going to compete in more events. The BOC recognized a need to equip the athletes with new uniforms. BOC engaged Deepmark to design and create a set of uniform for their official team to formally represent Bahrain during international Olympic competitions and represent an ambitious new direction for sports in the Kingdom. 

There is a common saying that “first impressions happen only once” and Deepmark’s creative team took this unrepeatable opportunity to invest all of their efforts into creating a timeless, memorable and outstanding uniform for the Bahraini national team. The nation’s national symbols were combined smoothly with fashion-forward elements to create a dynamic, powerful new representation of Bahrain’s rapidly growing devotion to excellence in sport.  

The challenge was to design an outfit in a style connoting top-level sporting excellence, that would be a fusion of old traditional patterns with a fresh and dynamic look and feel. Bahrain’s national colours and coat of arms were the key design elements, incorporated into a dynamic, modish interpretation of the spirit of sport.

Powerful new representation of Bahrain’s rapidly growing devotion to excellence in sport.  

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Chameleon Car Care offers a total, affordably luxurious solution, comprising 4 component services: steam washing, exterior and interior polishing and detailing, tinting and paint protection. Chameleon delivers these services directly to the customer, whether parked at home, outside the office or any other safe location. However, the company was in virtual stasis, with a negligible footprint in the market. 

1. Brand Overhaul: Deepmark took on the task: to deliver a core-to-shell rewrite of Chameleon’s genome, fleshing out the character of the brand with an augmented and fine-tuned visual identity, and a new suite of mission, vision and positioning statements to define Chameleon’s purpose and goals. 

2. Marketing Reactivation: Deepmark had to design a comprehensive marketing plan and then execute it with flair, to regenerate awareness of Chameleon and drive sales.

Deepmark designed a fresh livery, creating an eye-catching visual identity that communicated cleanliness, prestige and flawlessness. 

Deepmark created and deployed a comprehensive marketing campaign. SWOT and situational analyses of Chameleon’s market position and potential revealed the optimal communication channels for Chameleon’ newly written messages. Selling propositions were developed and target audiences identified. Deepmark designed a launch campaign and followed up with tactical campaigns that promoted specific Chameleon services. A digital marketing campaign promoted Chameleon exhaustively across social media. 

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When you need to celebrate and decorate a special moment, Fatima Kuwari’s cakes take baking into the realm of fine art, with an opulent aesthetic and lavish attention to detail that reminds the viewer of the highest level of sculpture, and offers the consumer a taste of sweet elegance. Fatima Kuwari’s cakes are outstanding in their level of artistic detail, articulating a romantic fantasy of an age of elegance.

Fatima Al Kuwari’s existing brand was not reflecting the high level of aesthetic vision and skillful execution that created the cakes. The brand essence needed to be totally re:

1. Create an elegant, artistic brand for Fatima Al Kuwari. The brand would need to communicate bespoke baking at the highest level of artistry. The visual identity would decorate a range of collateral and packaging that would reinforce the message of opulence, decorative detail and romantic beauty across every touch point and beyond the bakery.

2. Deepmark also had to create literature and guidelines to support the brand, and then launch the social media profile and website that would introduce the world to Fatima’s beautiful cakes.

Deepmark created a logo that rejected cold minimalism and evoked a gilded age of elegance. Beautiful French curves in simple black communicated a message of regal elegance and the creation of decorative details that would communicate the romance of sculpture. The look and feel is opulent, lavishly detailed, romantic. 

Collateral and packaging stayed faithful to the carefully reworked DNA, and extended the Fatima Al Kuwari identity across all interactions with customers. The website and social media accounts also broadcast the message of sublime decoration in stunning detail, with an array of stunning visual images. 

Deepmark reworked the genome of a shy brand and transformed it into a bold, regal icon of unrestrained, passionate devotion to beauty as a principle. The message was made clear by media that showcased Fatima Al Kuwari’s creations with an array of astonishing images of excellence. 

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ASCO Consulting Engineers is a high-profile Qatar-based consulting company providing high quality services. Since its establishment, ASCO has accumulated a vast portfolio of projects for governmental and corporate clients. The company is successful, with a solid reputation, but needed an identity to match its global aspirations.

1. Create a full new brand, with a new visual identity.
2. Generate a comprehensive brand philosophy.
3. Extend the brand genome into a full range of collateral and signage. This includes the design and development of a new ASCO website.

Deepmark designed a robust, industrial logo, communicating established strength, stability and industrial credibility. The look was extended through collateral, signage, and a strong web presence. Yellow, black and grey communicated long-lasting stability and competence, revitalized by energetic optimism.

Brand literature communicated the revival of existing prestige and competencies, broadcasting the message, within the company as well as outwardly to suppliers and clients.  

ASCO’s new identity evolved the company from a national institution to an international concern with global aspirations, identity and positioning. ASCO’s stature in Qatar is successfully leveraged into a global presence.  

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With 52 branches throughout Qatar, Al Meera Supermarket is the leading food and essentials superstore for much of the nation. Recent regional upsets have challenged the business and Al Meera have felt the need to restore stakeholder confidence and show how robustly they responded to a crisis.

Deepmark was approached to design Al Meera’s annual report for 2017. Up until last year, the company had relied upon a more traditional layout that presented company data in a conventional, text-intensive format. Deepmark was tasked with redesigning the document to increase stakeholder engagement and convey value and confidence in challenging times. A particular focus on Al Meera’s effective response to the national blockade. 

Deepmark conceived a more visually orientated presentation of Al Meera’s data that makes it easier to engage with and retain the information. The positioning statements and the copy narrating Al Meera’s resolute facing of the blockade and its effects are presented boldly within the framework of an organic colour palette and set of visual elements, communicating a message of emotional investment. The report presents organizational structures, processes and financial information graphically.

The annual report highlighted Al Meera’s calm approach and effective measures taken to surmount the challenge of the national blockade. Supply shortages were solved by quick sourcing of appealing alternatives. Higher costs incurred as a result of the crisis, in the form of emergency logistics, were faced with stabilization of prices. 

The client reported an increase in stakeholder engagement with the new annual report format. The document transformed from conventional to engaging, being easier to read and more effectively communicating value and confidence to shareholders. The stakeholders were shown a successfully enacted action plan that posed a powerful example of Qatar’s strength in the face of adversity. Al Meera resolved to continue with this graphic-intensive format for future annual reports.

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Newly-launched in Qatar, Mshwar is the realization of the future of courier delivery services. Mshwar is an on-demand logistics and delivery platform that allows customers to order goods from Qatar’s stores and homemade business and have them quickly delivered to wherever they choose. Mishwar ties to a GPS location instead of a fixed address. A customer needs only use their smartphone to access the easy-to-use app to place their order: what to pick-up, who is receiving it, and where and when to hand it to them.

1. Create a new, comprehensive visual identity for Mshwar. The branding had to extend across a wide range of collateral; from letterheads, to vehicles, to uniforms and delivery accessories – a broad-spectrum communication of Mshwar’s DNA.

2. Extend the brand identity into the functionalities of the app that customers install on their smartphones to use Mshwar. This is a huge part of the company’s genome, as all transactions and bookings take place by way of the Mshwar app. The point-to-point delivery depends on the smartphone’s map and  location-pin capabilities

Deepmark designed a powerful visual brand, with a symbol incorporating a curved line between two dots as a dynamic visual element. It depicts a friendly smile denoting accessibility and availability to all. It also suggests point to point delivery, or the path of a fingertip as it swipes across a smartphone screen. It portrays modernity, accessibility and ease of use. 

The unusual use of the colour purple as a brand differentiator communicates prestige, quality of service, and a cross-cultural message to all of Qatar’s diverse demographic segments: join Mshwar as it takes them into the future of courier delivery service.

Deepmark had then to address the core genetic code of Mshwar, by creating the look and feel of the app that makes all transactions possible. Customer interactions were exhaustively researched, in order to best apply Mshwar’s visual identity to the online platform. The UI is eye-catching, easy to use, and communicates Mshwar’s visual identity.

Deepmark developed a brand identity with a unique look and feel that successfully differentiated Mshwar from the existing idea of a delivery company. Then Deepmark applied the visual language dynamically to the app that brings the brand to life, sealing Mshwar’s identity as the future of delivery service. 

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Enkiru is a pioneering project initiated by the Ministry of Culture and directed by Bahraini children and youth. The concept of the Traveling Museum is a global first, breaking new ground by educating visitors about the country’s heritage in an entertaining and joyful manner. 

Bus Interior

The challenge was to customize the brand so that a young audience would love it. The founders also wanted the Enkiru brand to feature a modern teaching environment and facilities. This was achieved when the brand was successfully rolled out inside a traveling bus, where visitors could view the museum-like displays and presentations.

Enkiru is such a tremendous success it has been approved by the education sector as an annual event, which proves what can be achieved by ‘teaching with fun’. Enkiru symbolizes this concept and the Ministry of Culture approached Deepmark’s team to help it develop the event’s creative brand. Our team helped Enkiru’s founders to build a powerful and memorable brand that will become a benchmark for similar local and international educational programs.

Our team created a fully-fledged entertainment experience, where kids could gain valuable knowledge while playing by taking the Enkiru approach of ‘learning with fun’. Enkiru is a lovable mascot was designed to empower the brand and speak to the target audience as a ‘smart friend’. Our team gave Enkiru a warm character that children could trust by using a funky, colorful look and feel. This same look was later used in the design of the museum’s facilities and play areas, especially the interior design of the fully themed traveling bus.

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Sabayik is an investment house that specializes in gold investment. Sabayik is also active in the silver market. Gold and silver bullion are important forms of physical precious metals investments. Bullion investments are considered by investors as solid, traditional measures against inflation or economic upset. Sabayik are a successful, long-term alternative investment vehicle.

1. Research the market and develop a business plan for Sabayek

2. Create a full new brand, with a new visual identity and collateral. 

Sabayik old logo

Any institution handling the money of other people must communicate experience, reliability and trustworthiness. Deepmark’s brief was therefore to communicate credibility and long-term stability with an identity that was fresh, while being enduring. As precious metal is a long-term investment with minimal company-client interaction, touch points are few and must be memorable in their quality. Deepmark focused intensively upon  business cards, letterheads, envelopes and contracts, designing them with care, so that they communicate Sabayik’s values with high visual and tactile quality. The logo, colours and design vocabulary communicate robust stability and well-earned confidence.

Deepmark comprehensively recoded Sabayik’s image, generating a strong, stable and credible image. Sabayik is a successful enterprise, with a growing client portfolio and reputation.  

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Trust Partners is a full service corporate law firm, established in Bahrain in 2009. It has gained a positive reputation by providing qualified and experienced advice on many of the most challenging transactions and assignments, including laws, regulations and policies over the GCC. The owners needed a strong corporate identity to enable them to successfully enter an aggressive law market.

Deepmark’s task was to create a unique, unified and consistent identity that would make the firm memorable among the Bahraini audience. The challenge was to strengthen the brand name by creating a unique logo that would reflect the company’s values and be easy to use on the brand’s elements.

Our creative team incorporated the company name into the brand mark design to showcase the strength of the two key words, ‘trust’ and ‘partners’. The new identity is simple, clean and solid, and focuses on a reliable image that builds trust and conveys the branded sophistication of a successful international law firm. 

The Trust Partners identity is now widely recognized and maintains its highly prosperous performance in the local Bahraini market.

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Salah Al Jalahma Law Firm and Legal Consultancy is a Qatar-based law firm with a team of lawyers and legal advisors with professional experience and skill in all specialties of law. Al Jalahma provide legal services to clients from local and international institutions and companies, as well as individuals at local, regional and international levels. 


Salah Al Jalahma tasked Deepmark with a comprehensive upgrade of their brand DNA. Their existing identity was out of date and Deepmark decided that it needed to be updated with simplified, streamlined visual elements. The new brand identity required fresh guidelines and needed to extend across a full suite of communications and collateral. Deepmark also needed to update the visual identity of the website.

Deepmark designed a fresh logo that combines two elements: a ship and a set of scales. These elements expressed the values and vision of Salah Al Jalahma. The ship connotes leadership and guidance, while the scales represent the scales of justice, weighing the positives and negatives of a legal case. Colours and fonts were chosen to reinforce credibility, stability and simplicity. The brand values, mission and vision were rewritten and incorporated into the updated content of a revamped website. The client journey was refined with new collateral and legal stationery. 

Up to date professionalism to an international standard


The new branding was strong, simple and conveyed an image of up to date professionalism to an international standard. The simple visual identity gives clients confidence in Salah Al Jalahma’s ability to guide them through a complex industry. 

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Insights

26-02-2019

Brands of Qatar: A New Inspiration through hardship.

Qatar’s Brand had great challenge when a land, sea and air blockade was imposed upon the country by its neighbours.

15-02-2019

Brands go simple: A new trend takes over the branding industry

Have you noticed that the most popular brands have the […]