Huna London – “This is London” – is a short movie directed by a young Bahraini talent. who is not only an award-winning director, but also a passionate advocate of Arabic cinematography. The film tells a short but meaningful story about a couple’s mission to send the perfect photograph to their son in London.

The Assignment

The Huna London production crew planned to showcase their masterpiece in an international competition. Success lay in their ability to attract the attention of the judges. Deepmark was chosen to design a creative image for this unusual film, producing artwork that would stand out among the competitors. The challenge was to layout a poster that not only introduces to audiences the movie plot, but also fulfils the advertising objective by presenting key elements of Bahraini culture.

The Solution

The Huna London creative direction is a straightforward portrait of the main characters of the movie. The depth of meaning and nuance in this carefully-created image is expressed in the many subtle details of the couples’ attire, surroundings and facial expressions. The poster stands alone as a work with its own unique artistic value, conveying layers of meaning and multiple cultural references in one image. 

Deepmark developed a hand-crafted calligraphical work of art for the movie title, to add an artefact of authentic Bahraini culture to the layers of meaning encoded in the poster.

Transformation

The artwork successfully promotes the film and triggers the viewers’ curiosity. As a result, the short movie gained much attention from an audience of movie lovers by way of a single intriguing image; a work of art in itself.