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  • ClientASCO Consulting Engineers
  • IndustryEngineering
  • CategoryBranding

ASCO: From National Institution to Global Player

ASCO: From National Institution to Global Player

  • ClientASCO Consulting Engineers
  • IndustryEngineering
  • CategoryBranding

ASCO Consulting Engineers is a high-profile Qatar-based consulting company providing high quality services. Since its establishment, ASCO has accumulated a vast portfolio of projects for governmental and corporate clients. The company is successful, with a solid reputation, but needed an identity to match its global aspirations.

The Assignment

1. Create a full new brand, with a new visual identity.
2. Generate a comprehensive brand philosophy.
3. Extend the brand genome into a full range of collateral and signage. This includes the design and development of a new ASCO website.

The Solution

Deepmark designed a robust, industrial logo, communicating established strength, stability and industrial credibility. The look was extended through collateral, signage, and a strong web presence. Yellow, black and grey communicated long-lasting stability and competence, revitalized by energetic optimism.

Brand literature communicated the revival of existing prestige and competencies, broadcasting the message, within the company as well as outwardly to suppliers and clients.  

Transformation

ASCO’s new identity evolved the company from a national institution to an international concern with global aspirations, identity and positioning. ASCO’s stature in Qatar is successfully leveraged into a global presence.  

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