close
Deepmark Logo SVG
  • ClientThe Minstry of Culture
  • IndustryEducation
  • CategoryBranding

Enkiru: All Aboard The Travelling Museum

Enkiru: All Aboard The Travelling Museum

  • ClientThe Minstry of Culture
  • IndustryEducation
  • CategoryBranding

Enkiru is a pioneering project initiated by the Ministry of Culture and directed by Bahraini children and youth. The concept of the Traveling Museum is a global first, breaking new ground by educating visitors about the country’s heritage in an entertaining and joyful manner. 

Bus Interior

The Assignment

The challenge was to customize the brand so that a young audience would love it. The founders also wanted the Enkiru brand to feature a modern teaching environment and facilities. This was achieved when the brand was successfully rolled out inside a traveling bus, where visitors could view the museum-like displays and presentations.

Transformation

Enkiru is such a tremendous success it has been approved by the education sector as an annual event, which proves what can be achieved by ‘teaching with fun’. Enkiru symbolizes this concept and the Ministry of Culture approached Deepmark’s team to help it develop the event’s creative brand. Our team helped Enkiru’s founders to build a powerful and memorable brand that will become a benchmark for similar local and international educational programs.

The Solution

Our team created a fully-fledged entertainment experience, where kids could gain valuable knowledge while playing by taking the Enkiru approach of ‘learning with fun’. Enkiru is a lovable mascot was designed to empower the brand and speak to the target audience as a ‘smart friend’. Our team gave Enkiru a warm character that children could trust by using a funky, colorful look and feel. This same look was later used in the design of the museum’s facilities and play areas, especially the interior design of the fully themed traveling bus.

Want to talk about Your project?

Say us Hello!