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  • ClientFatma Al Kuwari Cakes
  • IndustryF&B
  • CategoryBranding

Fatima Al Kuwari Cakes: Fine Art in the Bakery

Fatima Al Kuwari Cakes: Fine Art in the Bakery

  • ClientFatma Al Kuwari Cakes
  • IndustryF&B
  • CategoryBranding

When you need to celebrate and decorate a special moment, Fatima Kuwari’s cakes take baking into the realm of fine art, with an opulent aesthetic and lavish attention to detail that reminds the viewer of the highest level of sculpture, and offers the consumer a taste of sweet elegance. Fatima Kuwari’s cakes are outstanding in their level of artistic detail, articulating a romantic fantasy of an age of elegance.

The Assignment

Fatima Al Kuwari’s existing brand was not reflecting the high level of aesthetic vision and skillful execution that created the cakes. The brand essence needed to be totally re:

1. Create an elegant, artistic brand for Fatima Al Kuwari. The brand would need to communicate bespoke baking at the highest level of artistry. The visual identity would decorate a range of collateral and packaging that would reinforce the message of opulence, decorative detail and romantic beauty across every touch point and beyond the bakery.

2. Deepmark also had to create literature and guidelines to support the brand, and then launch the social media profile and website that would introduce the world to Fatima’s beautiful cakes.

The Solution

Deepmark created a logo that rejected cold minimalism and evoked a gilded age of elegance. Beautiful French curves in simple black communicated a message of regal elegance and the creation of decorative details that would communicate the romance of sculpture. The look and feel is opulent, lavishly detailed, romantic. 

Brought to Life

Collateral and packaging stayed faithful to the carefully reworked DNA, and extended the Fatima Al Kuwari identity across all interactions with customers. The website and social media accounts also broadcast the message of sublime decoration in stunning detail, with an array of stunning visual images. 

Transformation

Deepmark reworked the genome of a shy brand and transformed it into a bold, regal icon of unrestrained, passionate devotion to beauty as a principle. The message was made clear by media that showcased Fatima Al Kuwari’s creations with an array of astonishing images of excellence. 

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