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  • ClientThe Infant School
  • IndustryEducation
  • CategoryBranding

The Infant School: Educate With Fun

The Infant School: Educate With Fun

  • ClientThe Infant School
  • IndustryEducation
  • CategoryBranding

Established in 1971, the Infant School is one of the best schools in Bahrain, offering a first class British National curriculum for pupils aged from 3 months to 2-years-old. The school needed a new refreshed brand, however, as it had presented an old identity for over 40 years. Deepmark accepted the task of creating an up-to-date new brand that would revitalize the school’s image.

The Assignment

Since the Infant School’s brand mark was widely recognized amongst Bahraini parents and children, our team was asked to enhance the design by adding a modern touch to the old concept. The school’s target audience is the parents of very young pupils, so the brand’s new voice had to be warm and welcoming. It also had to build trust and maintain a professional, reliable look and feel. 

Challenge

Our creative team developed the unique brand by using the school’s motto, “Teach. Make a Difference”. The image of the 2 children became a key element, reflecting the school’s firm belief that the best change comes through education.  The image is an appealing combination of education and happiness. Deepmark reworked the original logo, using a palette of rich, joyful primary colours to appeal to young hearts and minds. The design reflects the school’s objectives of providing a friendly and family-like environment that makes the young students feel welcome.

Transformation

The Infant School team were delighted that the audience fell in love with the new brand character, which merges the messages of education and entertainment. The friendly, colourful, welcoming design, with its image conveying enthusiasm, persuades students to attend school happily. 

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