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  • Clientmshwar App
  • IndustryDigital
  • CategoryBranding, Digital, Tech

Mshwar: A New Brand For A New Kind Of Courier Company

Mshwar: A New Brand For A New Kind Of Courier Company

  • Clientmshwar App
  • IndustryDigital
  • CategoryBranding, Digital, Tech

Newly-launched in Qatar, Mshwar is the realization of the future of courier delivery services. Mshwar is an on-demand logistics and delivery platform that allows customers to order goods from Qatar’s stores and homemade business and have them quickly delivered to wherever they choose. Mishwar ties to a GPS location instead of a fixed address. A customer needs only use their smartphone to access the easy-to-use app to place their order: what to pick-up, who is receiving it, and where and when to hand it to them.

The Assignment

1. Create a new, comprehensive visual identity for Mshwar. The branding had to extend across a wide range of collateral; from letterheads, to vehicles, to uniforms and delivery accessories – a broad-spectrum communication of Mshwar’s DNA.

2. Extend the brand identity into the functionalities of the app that customers install on their smartphones to use Mshwar. This is a huge part of the company’s genome, as all transactions and bookings take place by way of the Mshwar app. The point-to-point delivery depends on the smartphone’s map and  location-pin capabilities

The Solution

Deepmark designed a powerful visual brand, with a symbol incorporating a curved line between two dots as a dynamic visual element. It depicts a friendly smile denoting accessibility and availability to all. It also suggests point to point delivery, or the path of a fingertip as it swipes across a smartphone screen. It portrays modernity, accessibility and ease of use. 

The unusual use of the colour purple as a brand differentiator communicates prestige, quality of service, and a cross-cultural message to all of Qatar’s diverse demographic segments: join Mshwar as it takes them into the future of courier delivery service.

Brought to Life

Deepmark had then to address the core genetic code of Mshwar, by creating the look and feel of the app that makes all transactions possible. Customer interactions were exhaustively researched, in order to best apply Mshwar’s visual identity to the online platform. The UI is eye-catching, easy to use, and communicates Mshwar’s visual identity.

Transformation

Deepmark developed a brand identity with a unique look and feel that successfully differentiated Mshwar from the existing idea of a delivery company. Then Deepmark applied the visual language dynamically to the app that brings the brand to life, sealing Mshwar’s identity as the future of delivery service. 

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