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  • ClientSalah Al Jalahma Law Firm
  • IndustryLegal
  • CategoryBranding

New Brand For World-Class Legal Experts

New Brand For World-Class Legal Experts

  • ClientSalah Al Jalahma Law Firm
  • IndustryLegal
  • CategoryBranding

Salah Al Jalahma Law Firm and Legal Consultancy is a Qatar-based law firm with a team of lawyers and legal advisors with professional experience and skill in all specialties of law. Al Jalahma provide legal services to clients from local and international institutions and companies, as well as individuals at local, regional and international levels. 


The Assignment

Salah Al Jalahma tasked Deepmark with a comprehensive upgrade of their brand DNA. Their existing identity was out of date and Deepmark decided that it needed to be updated with simplified, streamlined visual elements. The new brand identity required fresh guidelines and needed to extend across a full suite of communications and collateral. Deepmark also needed to update the visual identity of the website.

The Solution

Deepmark designed a fresh logo that combines two elements: a ship and a set of scales. These elements expressed the values and vision of Salah Al Jalahma. The ship connotes leadership and guidance, while the scales represent the scales of justice, weighing the positives and negatives of a legal case. Colours and fonts were chosen to reinforce credibility, stability and simplicity. The brand values, mission and vision were rewritten and incorporated into the updated content of a revamped website. The client journey was refined with new collateral and legal stationery. 

Up to date professionalism to an international standard


Transformation

The new branding was strong, simple and conveyed an image of up to date professionalism to an international standard. The simple visual identity gives clients confidence in Salah Al Jalahma’s ability to guide them through a complex industry. 

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