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  • ClientAlJazeera Network
  • IndustryNews
  • CategoryCreative Direction, Editorial

Investing In Internal Communication

Investing In Internal Communication

  • ClientAlJazeera Network
  • IndustryNews
  • CategoryCreative Direction, Editorial

Al Jazeera is the biggest and most powerful news broadcaster in the Arab World. The channel was established in Qatar in 1996 and has rapidly grown to become the news leader in 10 Arab countries. Al Jazeera Qatar employs around 100 professionals who, until 2012, did not have any form of internal communication.

The Assignment

Al Jazeera appointed Deepmark to support its project to create an internal newsletter. The challenge was to develop an internal newsletter that would target all of Al Jazeera Qatar’s employees and be distributed in both electronic and printed versions. The task was to empower internal communications and implement the company’s existing brand by creating a friendly, lively look and feel. Al Jazeera wanted an entertaining online publication that would strengthen relations between employees, bring the management closer to the team, and inform staff about internal initiatives and the latest media industry news. It also aimed to change the employees’ mood by creating a feeling of enthusiasm, an antidote to the overwhelming negativity of many media broadcasts. 

The Solution

The creative design focused on a selection of warm and calm colors, supported by the use of a simple and clean font. The design meets the project’s objectives by following international trends and providing a reader-friendly and eye-catching layout. 

Transformation

Deepmark’s creative team succeeded in building a modern and futuristic theme for the monthly online newsletter that was launched in March 2012 with bilingual versions for English and Arabic readers. This met with positive feedback from its target audience and soon become a benchmark for the newsletters of other channels.

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