We All Read started as an ambitious initiative to awaken the public to the beauty of reading. It is the first GCC community initiative to encourage reading by running interesting workshops, discussions, meetings with writers and, most important of all, offering a wide range of publications. In 2008 the Bahraini Ministry of Culture decided to create a future brand for their idea.

The Assignment

The challenge was to develop a brand that would support the Ministry of Culture in their mission to elevate education and showcase the benefits of reading. There was a need to create strong designs that reflected the roots of reading and promoted the social character of the planned initiatives.

Solution

Our creative team developed a brand that captured the fundamentals of reading within the Arabic look and feel. The letters “ABC”, which are used at the beginning of an individual’s education, were shaped into Arabic calligraphy with the colors black and red symbolizing ‘ink’ and ‘focus’. These colors were carefully selected to give it a distinctive modern character.

Transformation

After four years of growth, We All Read has grown into a successful, expanding society that bands together hundreds of avid readers, passionate writers and book lovers of all kinds.